AI Readiness Assessment for Marketing Teams

The Habit Trap: Workflow & Mindset

When facing a tight deadline, your team:

Reverts entirely to familiar tools and processes Tries AI occasionally but abandons it under pressure Uses AI for some tasks while maintaining traditional methods Confidently integrates AI into workflow, even under pressure

Your team's openness to changing established workflows:

Resistant to change; strongly prefers proven methods Open in theory but hesitant in practice Willing to experiment with new approaches selectively Actively seeks to optimize and redesign workflows

The Skills Gap: Team Competency

Percentage of team members who can effectively use AI tools:

None or 1-2 people experimenting casually Less than 25% of the team About 50% of the team 75% or more of the team

Your team's prompt engineering and AI content refinement skills:

Basic - simple questions with inconsistent results Developing - can iterate but struggles with quality control Intermediate - uses examples and can improve outputs Advanced - structured frameworks, brand consistency, strategic refinement

Training and skill development for AI tools:

Nonexistent - everyone self-teaching independently Informal tip-sharing among team members Periodic training sessions, somewhat inconsistent Systematic training, documentation, and regular skill-sharing

The Time Paradox: Resources & Investment

Time allocated for AI learning and experimentation:

None - must be done on personal time Minimal - squeezed between other priorities Some - a few hours per month per person Protected - dedicated time built into workflow

Investment in AI tools and subscriptions:

Only free versions - no budget allocated 1-2 paid subscriptions for the whole team Multiple paid tools for specific use cases Comprehensive tool stack with individual licenses

Tracking ROI and impact of AI adoption:

We don't track it Informal observations only Track some metrics like time saved Comprehensive tracking of time, cost, quality, and business impact

Master Plan & Enablement

Your organization's AI adoption strategy:

No formal strategy or plan Vague goals without clear timeline or ownership Written plan with some structure but inconsistent execution Clear roadmap with defined scope, owners, timeline, and milestones

Leadership support for AI transformation:

Skeptical or indifferent Interested but hands-off Supportive with expectations for results Actively championing and removing barriers

Access to expertise and support resources:

No access - relying on trial and error Limited access through general IT or online research Occasional access to consultants or internal champions Dedicated support through specialists, advisors, or trained staff

Documentation and knowledge sharing:

Nonexistent - everyone figures it out independently Scattered tips in Slack or emails Basic documentation in shared drives Comprehensive wiki, prompt libraries, and best practices

AI Readiness Assessment

The Habit Trap: Workflow & Mindset

The Skills Gap: Team Competency

The Time Paradox: Resources & Investment

Master Plan & Enablement

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